VP · Digital Analytics · Seattle, WA
Turning data into decisions, and decisions into results — for 20+ years.
I'm a VP-level digital analytics and data science leader with over two decades helping companies turn raw data into competitive advantage. At Merkle, I've built and led global teams, owned P&L, and shipped ML-powered products that generate measurable, lasting ROI.
I believe great analytics is half science, half storytelling — and that the best insights are the ones that actually change behavior. Whether I'm modeling customer funnels, mentoring analysts, or architecting a new data product, I lead from first principles.
Beyond the day job: Web3 builder, Jaguar driver, and lifelong asker of questions that lead to better answers.
Core Competencies
Leading cutting-edge digital analytics and data science initiatives for enterprise clients across financial services, retail, and beyond. P&L owner, team builder, and product innovator.
Drove data-driven transformation across automotive, hospitality, and retail verticals. Led cross-functional teams to build analytics solutions that connected insights directly to revenue.
Built the analytics infrastructure from the ground up — SQL-based BI environments, automated reporting, and a culture of data collaboration.
The problem isn't the model. It's the question. Here's how I think about framing AI problems that actually deliver business value.
A deep dive into building k-means segmentation that actually gets used by the business — not just admired by data teams.
After years in digital analytics, I've been thinking hard about who really owns user data — and what Web3 changes about that equation.
A VIN intelligence API aggregating NHTSA safety data, recall records, fuel economy, EV charging costs, and real-time market pricing into a single endpoint. Built on Cloudflare Workers. Designed for used car buyers, dealers, and fleet operators.
Technical Lead, Webmaster, and Board Member since 2016. Built and maintained the digital presence for the Pacific Northwest's premier Jaguar owners club — events, membership, newsletter, and more.
Open to advisory roles, speaking engagements, and interesting conversations.